Training Library

Fixed Operations Training

Practical, dealership-ready training built for the people doing the work. Every module is grounded in our core values, follows the Dyer SOP, and ends with a knowledge check, roleplays, and a manager scorecard.

The Dyer Way

Our Core Values

Everything we do — every greeting, every video, every callback, every handoff — is filtered through these. Process gets you compliance. Values get you a great dealership.

1

Positive & Upbeat Attitude

Attitude is everything. It sets the tone for how customers feel, how coworkers respond, and how we handle challenges.

2

Respect Everyone

Team members, customers, vendors, factory reps. True respect includes accountability — holding ourselves and others to high standards because we care.

3

Treat Customers Like Family

We don't just hand them keys; we hand them trust. We slow down, listen, and connect — because every customer deserves to feel cared for.

4

Be Proud of the Job You Do

Pride is the spark that turns effort into excellence. The standard is high because we choose to make it high.

Our Passion

Helping people WIN TOGETHER.

Our Niche

Delivering an EXCELLENT and EASY customer experience.

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Available Modules

Live Module 01

Service Drive Customer Flow

For Service Advisors

The full Dyer SOP customer flow — UVeye greeting, scan review, CDK write-up, MPI handoff, the 15-minute callback, communication standards. Built around the official Dyer Advisor SOP.

7 lessons · Quiz · 3 roleplays · Manager scorecard
Live Module 02

Technician Video MPVI

For Technicians

The official Dyer MPVI script — open to close, section by section. Camera technique, green/yellow/red framing, 12-point inspection coverage, clean handoff to the advisor.

7 lessons · Quiz · 3 video critiques · Manager scorecard
Live Module 03

Overcoming Customer Objections

For Service Advisors

The LARR framework (Listen, Acknowledge, Reframe, Recommend) applied to the top 10 objections: "too expensive," "talk to my spouse," "cheaper elsewhere," "just the oil change," "why wasn't this caught last time," and more.

7 lessons · Quiz · 3 roleplays · Manager scorecard
Live Module 04

Menu Sales

For Service Advisors

The CDK menu tool + the Good/Better/Best framework. How to present three real options that make the customer's decision easy. Anchoring, sequencing, and selling preventive maintenance with cheap-insurance math.

7 lessons · Quiz · 3 roleplays · Manager scorecard
Live Module 05

Phone Skills

For Service Advisors

The 3-ring standard, the full Dyer greeting, inspection-then-book for price callers, status calls in 60 seconds, warm transfers, de-escalation, and the productivity habits that keep the phone from owning your day.

7 lessons · Quiz · 3 roleplays · Manager scorecard
Live Module 06

Customer Communication (Numa-Powered)

For Service Advisors

The Numa playbook: DMS discipline so auto-texts actually fire, the 4-touch proactive update standard, text-for-approval / call-for-empathy, click-to-call, @ tag handoffs, clean delay apologies, and the 90-second pickup CSI window.

7 lessons · Quiz · 3 roleplays · Manager scorecard

How Every Module Lives the Values